Liam Borg Avatar
The Multiple Group Digital Marketing Manager
Specialising in: iGaming SEO, Outreach
& Email Marketing
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I help brands excel with

About Me

Data-driven SEO & Growth Marketing

38%

Increase in Online AOV

>50%

Increase in Qualified Leads

700+

Annual Content Assets Managed

Digital Marketing Manager | 8+ Yrs Experience | (M.Sc. Merit) – expert in organic growth through strategic SEO & personalised outreach to capture high-value traffic and drive conversions.

At The Multiple Group, I direct end-to-end email marketing campaigns and manage complex data segmentation. I build and optimize a 16-site affiliate portfolio designed to drive targeted traffic and key conversions like registrations and FTDs. I also lead a cross-functional team of 8 specialists (link builders, designers, developers).

My background includes successfully delivering high-impact off-page SEO programs for 7+ iGaming clients at GainChanger. I've also achieved proven results like +38% Online AOV for Sterling Jewellers and driven +50% qualified applications for Jobsplus.

Name Liam Borg
Location Ta' Xbiex, Malta

Resume

Practical Experience
& Education

Combining deep practical experience across key digital marketing roles with a Master's (Merit) in Strategic Management & Digital Marketing.

Work Experience

May 2025 - Present
Digital Marketing Manager

at The Multiple Group

Leading brand protection strategy, managing SEO/Content teams, overseeing multi-channel outreach, and optimizing conversion rates and landing pages.

May 2024 - May 2025
Outreach Manager

at The Multiple Group

Managing multilingual email marketing campaigns and optimizing international brand protection websites via SEO.

July 2022 - May 2024
Outreach Specialist

at GainChanger

Led multilingual content publication (60+ articles/month), improved link building efficiency (>50%), and managed outreach teams.

My Favourite Tools

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Photoshop
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Figma
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ahrefs
SEMRush Icon
SEMRush
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Pitchbox
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HTML5
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CSS3
Eleventy Icon
Eleventy
MailWizz Icon
MailWizz

My Education

2020 — 2022
Master of Science — Strategic Management and Digital Marketing

University of Malta

Awarded MSc with Merit, specializing in digital marketing strategy, online advertising, and analytics, alongside strategic management principles.

2017 — 2020
Bachelor of Commerce — Marketing and Management

University of Malta

Graduated Cum Laude with a strong foundation in marketing, management, economics, and quantitative analysis.

Testimonials

What People Say

P. Georgiev

Head of Operations in GainChanger

Liam helped get the department up and running single handedly and created standard operating procedures... He implemented two simultaneous systems, these being; third party supplier reselling and manually extracting and servicing clients.

He proved to be a great asset by bringing up the department to an abnormally high profitability rate and had consistently managed to 'punch above his weight' in terms of his own profitability ratio within the company.

M. Grdinic

Head of Publisher Acquisition & Retention in GainChanger

Liam played a pivotal role in the success of our outreach department. His reliability and strong work ethic, combined with his meticulous attention to detail, made him exceptionally adept at ensuring the seamless execution of our outreach campaigns.

R. Scerri

Head of Department in Jobsplus

Liam is very organised and has an excellent rapport with people of all ages. His communication skills, both written and verbal, are excellent. To me, he is a person of integrity with a marked personality. As a friend, he is very reliable and trustworthy.

C. Caruana

Marketing Manager in Sterling Jewellers

Reliable, responsible and organised.

Services

What I can help you with

Contact

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